The Board of Control for Cricket in India (BCCI) on Monday announced its association with Paytm as the official umpire partner of the VIVO Indian Premier League for the next five years.

Paytm is also the Title Sponsor of India Cricket.

Speaking on the development, Rajeev Shukla, the chairman of IPL, said, “Paytm is presently the Title Sponsors of India Cricket and the relationship has now been extended to the IPL. Both Paytm and BCCI share a strong bond and we will continue to provide great value to Paytm.”

Vijay Shekhar Sharma, founder and CEO of Paytm, said, “We are delighted to be the IPL Umpire Partner for the next five years. Cricket has been a key element in Paytm's brand journey and it has worked brilliantly for our young brand. In addition to IPL, we are also the Title sponsor for India cricket for the last few years. We had a great relationship with the BCCI, and our investment in IPL further reaffirms our commitment to this wonderful sport.”

CEAT renews its partnership as official Strategic Time Out partner

The BCCI will continue its association with CEAT as the official Strategic Time Out Partner of the IPL for the next five years.

CEAT was appointed the Official Strategic Time Out Partner of the IPL in 2015.