Tendulkar goes digital with ‘100 MB’ app

The Indian legend will advise people on matters general and in particular, cricket.

Sachin Tendulkar with singer Sonu Nigam at the launch of '100 MB'.   -  G. Viswanath

Sachin Tendulkar’s digital innings in the form of a device application named “100MB” has opened up opportunities for a legion of his fans and budding talents to seek his opinions on matters general and in particular, cricket.

Created by himself and his team SRT Sports Management and developed by JetSynthesys, “100MB” will feature a song that he sung with playback singer Sonu Nigam. A verse went like this in the audio-visual presentation: “Gend aayi, balla ghuma, mara chhakka, Sachin, Sachin..nacho nacho, sab cricket wali beat pe.” The full song will be played on his app at 10 pm on Sunday.

The name of the app is a reference to his 100 international centuries for India and one of his nicknames, Master Blaster.

Tendulkar arrived for the launch with his wife Anjali and said: “When I retired (in October, 2013) a lot of people asked me what am I going to do. Well, during my long career spanning 24 years, I met many people, but I also could not meet many people. I received thousands of letters from them and it was difficult to read and respond to each one of them. And so, my second innings will be the digital innings wherein I can interact with all those people.”

Tendulkar also said that real time chat show was a possibility; he confirmed that he was ready to coach young cricketers through the app. “I have interacted with junior and senior teams and women’s teams. I have done this before. I have used the social media world of Twitter and Facebook, and recently there was tremendous response to my message on ‘Gudi Padwa’ day. I want to engage with my fans. 100MB is an exclusive platform to connect with me. People will see a different side to me. There is surprise in store for them.”

Tendulkar said that it was Anjali’s idea that he should sing a song. “I have been passionate about music for many years now.”