Women’s Premier League: TATA bags title rights for WPL 2023

Tata Group has bagged the title rights for the inaugural edition of the Women’s Premier League, beginning in Mumbai on March 4.

Jay Shah Honorary Secretary of the BCCI, Roger Binny President of the BCCI and Rajeev Shukla Vice President of the BCCI during the inaugural Women’s Premier League Player Auction held at the Jio World Convention Centre in Mumbai on the 13th February 2023. | Photo Credit: Sportzpics for BCCI

Tata Group has bagged the title rights for the inaugural edition of the Women’s Premier League, beginning in Mumbai on March 4.

“I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we’re confident that we can take women’s cricket to the next level,” the Board of Control for Cricket in India (BCCI) secretary Jay Shah tweeted.

Sources in the BCCI confirmed to Sportstar that the Tata Group, which is also the title sponsor for the men’s Indian Premier League, has secured the WPL rights for five years. The Indian multinational conglomerate had last year replaced Vivo as the title sponsor for the IPL.

While the valuation of the deal isn’t clear yet, getting the Tata Group on board as the title sponsor is a huge deal for the WPL, which will be played across two venues in Mumbai - the Brabourne Stadium and the DY Patil Stadium.

I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we're confident that we can take women's cricket to the next level. @BCCI@BCCIWomen@wplt20pic.twitter.com/L05vXeDx1j

— Jay Shah (@JayShah) February 21, 2023

After selling the media rights to Viacom18 for a whopping Rs 951 crore, the BCCI managed to sell five teams to top business groups for Rs 4670 crore.

The auctions for the league, which will have 22 games for the first three years, was held in Mumbai earlier this month and it generated a lot of attention from the players and the business outlets. At Rs 3.40 crore, Indian opener Smriti Mandhana was the most expensive buy at the auction.